User Interface: Adding the Human Component to Website Design
A website’s user interface can make or break your relationship with your audience. Based on how your website’s interface is designed, it could deter users from completing the simplest of task, ultimately creating a bad user experience.
Fortunately, it is possible to reduce and even eliminate the unfavorable aspects of interfaces. This could be achieved by “humanising” your website’s user interface. Understanding both sensorial as well as the behavioral features of humans and taking them into consideration when building your interface can impact how your website is used by your target audience in a significant way. On another hand, omitting the human component when designing your website’s interface will certainly turn away users.
Here are some of the key elements that you should consider when creating an interface:
Written content will always be one of the essential communication mechanism. When utilised in interfaces, ensure that your words are in layman terms can be understood easily. This can help avoid misconception. This is not only specific to the general content or remark but also when giving navigation guides. Your user interface should be tagged in such a manner that visitors can get around your website easily based on the navigation guides.
Allow and encourage interaction between users through the website. If your interface was designed for interaction between users, it can help achieve their desired goal more easily. For example, if you allow users to compare or discuss and collaborate, they will take a shorter time to complete a task as compared users who are using an interface which prohibits them from interact with other users.
Online property rental marketplace, Airbnb, allows users to contact hosts directly and leave reviews.
3. Information Design
Information design is all about preparing the information on a website in the perfect way, to ensure that users can efficiently and effectively discover and break down information. In larger sites, getting the relevant information to the users may be a challenge, however in sites both big and small, getting users to digest information effectively in short time is a constant design issue.
A quick sort of information is how you can set up and format of the content on the landing page. Since people often skim through the content on a screen, it is better to organise it with titles and subheadings, visual hooks, diagrams and general variation that is appealing to the eye. This makes information easier to digest.
Information style is not limited to what’s on one page; it also matters to take into account the structures you utilise to allow users to naviage between the website’s different areas, this pertains to how you arrange the menus and sub-menus and exactly how you link different sections.
If there is something that turns humans away from machines or technologies, it is the absence of emotions. Indeed, emotions really is a prominent feature of any human being. It is a reaction to how one perceives different things and how the world interprets him in return. It could be a challenge for you to design an interface that expresses feelings; however, you can make it just as sensitive as is possible. You can make can make use of messages, visual elements like shapes and colors to bring or build positive emotions. All these lead to the best of the user’s experience and add to the success of your website’s interface and brand.
When you design a website, you are creating a tool for humans. Therefore, it is of paramount importance that the website is appealing to human beings. When you focus on the users and incorporate human components to the website’s user interface, guiding your users to their desired goal be a much simpler task.
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