Top UX Design Trends 2018

In online business, the specifics are all geared towards attracting traffic to scale up conversion. When it comes to website design, user experience should top off your priorities’ list. The idea is not only impressing the users, but easing their experience as well. Every time a user lands on your page; he or she should toggle through effortlessly and feel the itch to come back for more. UX designs root for superb user-experience.

Have a scoop at the latest UX trends that match the users’ intent to better their experience.

Read Time

UX design is time-conscious. Following extensive research, most users instinctively slide down the page to figure how long it would take them to read through the entire content. Since long content is off-putting to nearly all users, they’ll leave your page in search of shorter, easy-to-read content elsewhere. To counter this challenge, sites now feed users with estimated read time information.

On average, an adult can read through 275 words in a minute. This is equivalent to 825 words in three minutes. Storytelling-Platform Medium.com agrees that a 3-minute read is reasonable. However, poor text formatting can negatively impact your content’s visuals, making less content seem longer. With multiple digital distractions all over, you don’t want to lose your valuable visitors. So, the read-time estimates are highly essential. Since your users’ eyes roll fast, the estimated read time notification will keep them hooked to your page.

Chatbots

Chatbots are yet another convenient trend. The artificial intelligence systems offer very much in the way of saving users’ time. Currently, Pizza Hut is preferred by many retailers online. Years before, placing an order through Pizza Hut was unthinkably tedious. You had to manually search for the company’s homepage, look for the menu and grab the contacts of senders within your convenient location to be served.

Nowadays, it’s much easier with Chatbots. Pizza Huts works with Chatbots on Twitter and Facebook messenger to save time. Once customers open up a message window, they request for current promotions and place their orders. The Chatbots then respond and sends the information to the right channels. This is an easier, faster and more convenient alternative to customers.

Linear Navigation

Linear Navigation is the most sought after trend by most leading website designs because it improves the UX elements. The navigation style enables the users to complete one action at a time. Also, it reduces noise and destruction to better user experience. For instance, the step-by-step Uber booking systems seamlessly takes the user through the entire process. A comfortable user will keep coming back for more services at a later date.

Micro-interactions

Micro-interactions engage users by allowing them to disclose their feelings after navigating your site. They include liking a post, filling out a form or using emojis. Developers can now access direct feedback from users so they can refine the UX elements. The likes and dislikes say a lot about user experience, thus hinting on the quality of rendered services. It’s a great way to monitor the outlook of your services.

Scroll Animations

Scroll Animations have taken the digital world by storm. A good example is Apple’s Mac Pro Site. Here, you’ll start by viewing the outer components of the products, and as you slide down, you’ll have a view of the internal components. The close-to-reality feel is a wonderful advertisement technique, and a showcase of Apple’s commitment to consumer education and provision of high-quality products.

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We start every project with a simple conversation, getting to know you and your business, your requirements and your goals. If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.

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