Social Media Marketing

Maximise the potential of your list of subscribers with an optimised email marketing strategy.

Social Media Marketing Process

We have a social media marketing process in place to ensure your brand gets a social media marketing campaign customised to achieve your business’ goals.

Discovery

Strategy

Campaign Execution

Analysis & reporting

Understand the client’s business, website, competitors and social presence to have concise materials to be used consistently for all other stages of the project.

Project Brief

Ascertain client details and business objectives together with essential information to create appropriate documentation for all social media campaigns.

Audience Research

Utilise ad tools to determine audience sizes based on interests, keywords and influencers.

Competitive Analysis

Identify competitors in various social media platforms and determine the networks they are active on based on client interviews and industry keyword research.

Social Audit

Establish a baseline for current social media marketing performance attributed from data analysis and social media monitoring.

Develop a detailed and strategic Social Media Marketing plan to chart deliverables and measurable business objectives for social media profiles and shareable content.

Profile Strategy

Create an actionable plan and conceptualise a social media strategy to optimise profiles for engagement.

Engagement Strategy

Set rules for user engagement in and out of the client’s social community. Connect with influencers to take advantage of their networks to disseminate content.

Advertising Strategy

Create an advertising plan and set budget for appropriate networks. Determine the object of each segment of the plan, whether it is community engagement, lead generation, conversion rate or community growth.

Measurement Planning

Achieve measurable short and long term targets of our social media marketing campaigns and assess performance.

Content Strategy

Schedule a calendar timetable to plan the content that will be uploaded for each social media campaign that aligns with company branding.

Execute recommendations from the Profile Strategy & Content Strategy stages to achieve campaign objectives.

Brief Content Implementation

Stay aligned with content strategy and social media marketing best practices and disseminate content to useful networks.

Advertising Implementation

Implement advertising campaigns that complements with social media marketing and encourage brand recognition. Fine-tune and alter the strategy to align with client budget if needed.

Community Management

One essential social media tactic is the engagement strategy to encourage user engagement and interaction.

Generate regular reports that provide campaign performance analysis, KPIs, goal tracking and modify project plans based on results.

Monthly Performance Report

Record current standing of goals, campaign metrics, completed tasks, and schedule for the following month in terms of social media content.

Quarterly Review

Detailed summary and results of social media campaigns and modifications to project plan based on the results derived from each social media platform.

We Tap On Social Media To Increase
User Engagement and Sales

Have Meaningful Conversations with Your Customers

In this time and age of social media, businesses cannot afford to be arrogant and must have open conversation with their customers. It is essential to study what customers like or hate or what suggestions they may have.

Provide Prompt Customer Service

Social media lets companies have the advantage of dealing with customer service issues instantaneously. They allow clear and direct channels of communication for customers to complain, feedback about their concern or provide suggestions. Social media also enables the company to proactively monitor your brand’s reputation online.

Increase Visitor Engagement by Allowing Them to Contribute

One brilliant way to increase user engagement is to have them contribute content directly through a social media platform such as Facebook and Instagram. This technique can help engage existing customers and potential customers, allowing them to interact, thereby helping to promote new sales and create greater brand awareness.

Extend Exclusive Promotions to Your Audience

Customers always seek the best deals online. Businesses can leverage on social media to provide exclusive discounts or deals to loyal customers who have been following them. On top of reaching a captivated target audience with each deal, you can also measure the campaign performance by implementing social media tracking analytics.

Humanise Big Corporations

Huge companies can seem distant and impersonal to the public. By adopting a human face on a company, you will be able to reduce the barrier between your company and your audience, allowing your company to reach out more to the general public.

Channels for Social Media Integration

Account Login / Registration

Facebook Connect / Open Graph
Google Connect
Twitter Connect
OpenID

Community Building

Facebook Friend Connect
Google Friend Connect

Onsite Content

Twitter Status RSS Feeds
Google Profile
Facebook Profile Badge

Social Media Common Mistakes

People are increasingly connected to each other on social media platforms, engaging in discussions about your brand, products and industry. Hence, social media campaigns can get a little overwhelming, but steer clear of these common mistakes and you will have a successful social media marketing campaign.

Ignoring It All Together

In recent years, the two most popular online actions are social networking and blogging, overtaking other online activities like E-mail. At least 70% of global users visit member communities and 10% of all time spent on the internet is on social media networks. On any one day, there will likely be users talking about your company and your branding. Therefore, it is imperative to conduct thorough social media monitoring and take time out to listen to your audience to have a successful social media effort.

Assuming Social Media Is Miraculous

Entrepreneurs want everything moving and fast, from increasing brand awareness and resonance to more business. However, it takes time and patience to see the effects of digital marketing. You will have to meet the right people at the right time in order to connect, share, develop, grow and build an efficient social media strategy.

Assuming That Anyone Who Grew Up In The Digital Age Can Execute A Social Media Campaign

A successful campaign is not about technology or if you grew up with the internet but more regarding effective strategic planning. One will have to determine which social media network to adopt for the various kind of campaigns. For example choosing Youtube over Facebook, or focusing on blog articles rather than Twitter. You should focus on value adding to your customers where they already frequent digitally.

What Our Clients Say

★★★★★

I have been dealing with the Triple W Media for over a year now and I can only describe it as the most professional company, I have ever had the pleasure of working with. All site updates and amendments are carried out in a fast and efficient manner.

Bernard Loh, Tennis Empire

What Our Clients Say

★★★★★

Thank you for coming up with a suitable logo design theme which fits perfectly with the overall brand identity A7 would want to have in the future. We are really amazed with the logo concepts that you have came up with.

Kenn Chng, A7 Education Centre

What Our Clients Say

★★★★★

I have recommended their services to a number of other people and if you are looking for a quality website backed up with excellent support then look no further because you have just found them!

Cindy, Tong Bee Construction Pte Ltd

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Tell us what you need today.

We start every project with a simple conversation, getting to know you and your business, your requirements and your goals. If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.

et-

Tell us what you need today.

We start every project with a simple conversation, getting to know you and your business, your requirements and your goals. If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.

Social Media Marketing