Creating an online presence for a steel trading company might be a challenge for anyone else. For us, it was the perfect chance to push Nu Steel to the front of the pack.
As one of the leading steel traders in Singapore, Nu Steel has been providing the highest standards of premium steel products to construction companies, fabricators and pipe mills around the world since 2004.
THE DESIGN PROCESS
With the redesign of the Nu Steel website, our primary goal was to create a modern, streamlined website that emphasised the company capabilities and products. The website needed to provide potential customers with detailed information on the Steel Products but still, retain a simple design.
We also wanted to draw more attention
to the website’s free quote form, which
is the company’s primary source of new
SEARCH ENGINE OPTIMISATION
Nu Steel utilises SEO to stand out from other companies online. The company’s new website was structured from the ground up with search in mind. This allowed their large variety of products and services to be highly visible to potential customers interested in steel.
After upgrading from quarterly to monthly SEO, the company has seen an increase in search engine traffics, as well as new quote requests.
In addition to SEO, the company utilises a content marketing plan to attract visitors who are searching for information on steel. Long-form articles are written to explain the company’s steel services when each form of steel should be utilised, and how the company performs its other processes like prototyping and blasting.
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