Packaging Design

Develop a personality for your products with customised packaging designs that is reflective of your brand values and identity.

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Creative Package Designs That Elevate Your Brand’s Image

Beautiful product designs can bring your products to life and captivate your target audience. Our packaging design experts provide comprehensive creative package designs that can boost your brands in-store and online presence.

Packaging Design & Branding are Key

Our packaging design experts supports clients by translating their vision and goals into great design that generates sales. We aim to boost product awareness and brand growth with our outstanding designs.

Packaging design for food products
Packaging design for beverage products
Packaging design for perishables

Key Information on the Packaging

The content that should be on the packaging is generally unique to your specific product and you should get identify what information should be on the packaging before you start working on the design.

Written Copy

This comprises the name of your product or a tagline to entice your customer to make a purchase

Imagery

Make sure you have photos on hand if you want to include them in your packaging before the designer starts working on a concept

Required Marks

You may be required by law to include certain information such as barcode, association marks or nutrition information depending on your product or industry. Check out local legislations so that the designer can be informed to include them on your design concept.

Packaging Design Process

In order to build a successful brand, it is essential to carefully take into consideration every aspect of your business from the product you are selling to the way it is being packaged. A unique and attractive design can entice customers from the first time they come into contact with your brand.

Research and
Evaluation

The Initial
Concept

Options, Alternatives,
Revisions and Changes

Production

Research and Evaluation

We first conduct a thorough study on your competitors packaging design to analyse and leverage on their experience. An analysis of the colour scheme of the entire product line will be examined and we will want to identify if there is gap that your product can own. In order to differentiate your products, your packaging needs to be different and stand out against your competitors for consumers to notice your product. It is also crucial to assess your competitors’ products to prevent imitation as it can lead to a very expensive lawsuit. In this phase, our packaging design experts will also determine your target audience and decide if we can capitalise on any areas that are not being met to its full potential.

The Initial Concept

Once our designers have ascertained your objectives, goals and target audience as well as competitor comparison, they will select the colours of your packaging design from the Pantone Matching System (PMS). They will also identify any potential imagery, icons, graphics or fonts that are suitable, appealing and distinctive from your competitors. Stock photos or illustrations may be used temporarily to fill up the space to create a mock up, but ultimately they should be replaced by original photographs or illustrations that you own the rights to prevent infringement issues.

Options, Alternatives, Revisions and Changes

Feedback of the initial concept will be collected from the team, yourself or people that you show the designs to. Based on these opinions, our designers will continuously refine and edit the designs through basic consumer research. Next, you can consider producing realistic mock-ups of the packaging design so that people can have a touch and feel to provide better opinions. Testing your designs with a focus group comprising of retail buyers interested in your products can also be a fantastic way to get non-biased opinions.

Production

Once the final design has been approved, our packaging design experts will create a final high-quality artwork to provide to the printer, ensuring all required specifications are met. A press check is highly suggested for the first printing at least to make sure that the final product is exactly how you want it to look like, such as colours, position of graphics and so on.

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Thank you for coming up with a suitable logo design theme which fits perfectly with the overall brand identity A7 would want to have in the future. We are really amazed with the logo concepts that you have came up with.

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