Whether if you’re running a making money online website, a great informational/affiliate blog and/or an internet retailer, getting the right traffic is key. Most of us want to increase our online traffic and make more conversions online.

There are countless experts and blogs offering numerous suggestions and solutions. In fact, it can be mind-boggling to distill the most effective methods that bring real results towards increasing website traffic and conversions. From manuals offering numerous Search Engine Optimisation (SEO) approaches to the different ways of ‘acquiring’ organic and natural traffic, there are plenty of options for you to choose from. Some of the these methods are free for you to try out, however, most of the others methods will probably require some form of payment.

But None of That Matters

Fortunately, from our years of experience as digital marketers, we realised that most website owners can increase their online traffic and conversions by following the process below.

Understand Your Target Audience

To be able to know how to boost website traffic and conversions; you must understand what your target audience is looking for, what they do they want to do with what they are looking for and if your products or services fulfil their needs.

If you are unsure who may be thinking about what you have to say, how can you know what to showcase, market or what alternatives you may offer them?

Understanding who your target audience helps you to concentrate their needs and desires, and ultimately for you to provide precisely what they are looking for.

Who Is Your Target

Understanding who makes the market will go a long way in helping you identify a way to reach them. Is the audience newly married people going to start a new life together and in the end purchase their first home? Are they university students, pregnant women, those who like to cook at home or perhaps eat out in restaurants? Do you have a idea of their salary, do you know about their worries about and their financial obligations? Getting a good idea of exactly who the audience is and why they will help you to get the right the right kind of visitors.

Keyword Research as a Guideline for Content

Once you get an understanding of who your target audience is; now you can think about content writing, videos, and any other good content. At this time, a keyword research process is crucial to helping encourage the content you’re providing.

Being able to focus on the target audience, their own wants, and needs will help you find the right keywords to focus on in your content. In addition to understanding your audience, this is the only way to get what they might be looking for. Keyword research will help you find the correct topics to write on, and help you offer the right solutions to your audience’s requirements.

Conclusion

To answer the question how you can increase website traffic and conversions, you need to find out who you are dealing with. Who is your audience, what do they need or want and how will you make that something they will purchase and use? You could have a Ph.D. in Computer Engineering, an SEO expert, and still fail to get the online traffic and conversions you want if you did not embark on this process.

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Tell us what you need today.

We start every project with a simple conversation, getting to know you and your business, your requirements and your goals. If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.

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