Email Marketing & Automation
Maximise the potential of your list of subscribers with an optimised email marketing strategy.
Our Approach to Email Marketing
Email Marketing Process
Audience Analysis & Data Collection
It is essential to understand the nature of your email recipients so as to cater to their interests and expectations.
Try to collect as much key information about your visitors as possible from your email signup form. Some examples of information you may want to include will be location, age, gender. Only ask for relevant information that you can use to differentiate your email campaigns as an overly-complicated signup form can decrease your rate of email signups.
Targets & Goals Analysis
Most recipients typically do not spend more than a couple of second to view an email, so it is important that your campaigns are functionally designed to be both cohesive and compelling to interact with.
No matter if you are marketing a product or promotion or supplying an informational resource, you should only concentrate on one action to capture your recipients’ attention and direct them towards your desired action. Having too many different calls to action can cause users to be distracted and detract from accomplishing the intended goal of the email marketing campaign.
Email Design
We customise and construct your emails to target towards your objectives and your audience. Through well-thought placements of strong calls-to-action buttons and supporting pictures, we seek to help your campaigns achieve intended results.
The objective of an email newsletter is to encourage recipients to click and direct traffic to your website. Here, take note that it is essential to reach customer’s expectations and lead them to landing pages that shows whatever your newsletter was promoting. As a brand, you want to provide users with a consistent viewing experience for the entire campaign so as to drive conversions.
Optimisation
Subscribers generally do not like to receive irrelevant emails that are not addressing their specific needs. Hence, we should only send relevant messages to targeted users who are interested through use of segmentation, analytics and past user activity.
Leverage on A/B testing options to measure and optimise your click-through and open rates. This helps to ensure that your email marketing campaigns are generated with email best practices, as well as brand-specific data or the implementation of email automation, which enables us to design an email that is uniquely customised for your customers.
Analysis & Reporting
To maximise the percentage of subscribers that open and click-through your newsletters, we will analyse and derive the optimal time and frequency to send out the campaigns.
Our email marketing campaigns are results-driven. We conduct analysis on data findings and target to interpret user behaviour surrounding our email campaigns and use these results to fine-tune and develop an approach that best fits the needs of your brand and customers. This stage of the process is critical to making the email marketing campaign a success as it helps to identify what is working best and where else could be improved.
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Tell us what you need today.
We start every project with a simple conversation, getting to know you and your business, your requirements and your goals. If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.
Tell us what you need today.
We start every project with a simple conversation, getting to know you and your business, your requirements and your goals. If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.
Triple W Media is a Full-Service Web Design Company, offering one-stop solutions from Web Development Services, Digital Marketing Services and Creative Media Services.
