E-commerce
Website Design
Enhance the online surfing experience for your customers and provide an interface for them that surpasses their expectations and improves your ROI.
Effective E-Commerce Websites
We view web design from a creative and strategic perspective. Our experts are focused on developing designs that provide customers with clear messaging and outstanding calls-to-action to encourage them to take action. Our user interfaces load quickly and have intuitive designs, making it easy for visitors to navigate and make a purchase.
Essential Features
of a E-commerce Website
Suggested Pages
Let users have the convenience to look for the particular products that they are interested in.
If a search bar that provides results suggestions can be implemented, it will help to increase your sales by directing traffic to those specific products or categories. It is also best if you can highlight certain deals or promotions on your website so you can send traffic to these targeted pages to increase sales conversions.
Related Products
One effective way to raise your bottom line is to add a section to your product pages that recommends related products or complementary products to your visitors. Cross-selling can help to increase sales, as it can influence customers to spend more time and increase spending on your website by showing them other products that are similar to the ones they have expressed interest in. In addition, adding social media share features on product pages can help to promote your brand, leveraging on customers to show your products to their friends and colleagues, getting onto the radar of new audience for the first time. Implementing social share buttons can allow customers to conveniently share a product with their social networks.
Product Filtering
An essential tool is great for any website to have, as you can let your visitors customise their shopping experience by allowing them to filter through your products based on prices and popularity. Users generally do not like scrolling through pages after pages of products, so it will be easier if your website has a “View All” option. Enhancing user experience by offering more detailed information about a product without clicking through to the actual product page can help customers decide if they are interested in a product on a category page.
Product Details
It is critical to display all the product details, including extensive information about your products, in a neat and concise manner. If a customer is unable to find all the important product information, they may not have the confidence to complete their purchase. If certain products go out of stock, allow customers to register their interest to be notified when the product they were looking for becomes available again. This will show that you care about serving their needs and will contribute to retaining them as a customer.
Dynamic Shopping Cart
When a visitor adds a product to their shopping cart, be sure to display the shopping cart somewhere visible on the page that constantly updates with the product(s) that the customer is adding. This ensures a smooth user experience and the customer can feel rest assured that the products have been added into the cart. Sometimes, customers may shortlist a number of items and add them to the cart before making a final decision which to check out. Instead of forcing them to delete product from cart or making the purchase, allow your customers to save it for later instead.
Shipping Options
Any success E-Commerce website will want to avoid adopting a flat rate for shipping. There are different classes of consumers who has different shipping requirements. Some need their products to arrive as soon as possible whilst others are okay with paying lesser but waiting longer for their products to reach. As the checkout process requires a significant amount of time and effort, allow customers to have an idea of the shipping costs based on their shopping cart before they waste time going through the checkout process.
Payment Confirmation
The final stage where customers submit the payment can be nerve-wrecking for them, as they become worried where the money is going and when their goods can arrive. Soothe their nerves by showing them a payment confirmation page and sending them an email confirmation regarding their order. It will be even better if you can provide your customers with tracking information on the delivery process of their order so they can feel assured through the final step of the transaction.
How to Develop a
Successful E-Commerce Website
Set Clear Targets For Every Page
All the pages on your website should have a defined purpose to fulfil.
For example, the main landing page should attract visitors to click through to your categories, or direct to a certain product page. The product page should have all the essential information to answer any doubts the buyer might have and eventually convince them to make a purchase. The checkout process should be as simple as possible so as not to deter customers from completing the transaction. A follow-up email to reassure customers that they have successful completed the order will be great. Plan out the various types of landing pages you will have on your E-commerce website to have targeted marketing plans.
Provide Contact Information
Ensure that it is easy and convenient for customers to contact you so that it will be simple for them to get in touch should they have any issues, feedback or enquiry. You could possibly lose a sale if customers have to scour your website for contact information. Besides listing your address and phone number, it will also benefit greatly if you can have a section for FAQs, product reviews, user comments and also user-generated content like testimonials that showcase satisfied customers who have purchased your products or services.
Build Brand Loyalty
Find ways to attract users back to your website whenever possible. When users are looking for a particular product, they tend to check out different websites for comparison. Customers will more likely convert at your website the more times they visit your website. One effective way to get them to revisit your website will be timely newsletters that are sent to them regarding new arrivals or seasonal promotions. If a popular item is out of stock, you can also request for their contact details to notify them if there is a backorder. By doing this, you not only service their needs but also show that you care about their experience beyond selling them a product.
Straightforward And Simple Checkout Process
Simplify the checkout process and make it easy for buyers to complete their purchase. Studies have shown that the more complicated your online checkout page, the more likely a potential customer may abandon their cart and exit your site. Aim to let your customers be aware of the extra costs such as expensive shipping rates that can affect a potential sale. Trust symbols such as VeriSign or McAfee badges to indicate that the checkout process is secured can boost confidence in consumers to complete the purchase.
Websites Should Be Working 100% Of The Time
A website can be useful for online sales only if it is functioning properly. Make sure you find a reliable server hosting that can handle any future demands your website might have. As your business and products grow, or you have huge amount of orders or visitors, your hosting plan may be insufficient to handle the traffic and you may curtail potential sales. Being stingy on a hosting plan that is unable to handle the huge amount of traffic will have a negative impact on your brand and lead to declining sales performance.
Back-end of a Strong E-Commerce Website
Some Of Our Clients We've Worked With
Book a Free Consultation
Looking to gain more customers through your website?
Book a 20 minute call with one of our expert web consultants.
This is our chance to understand your business, your requirements and your goals.
If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.
Book a 20 minute call with one of our expert web consultants.
This is our chance to understand your business, your requirements and your goals.
If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.
