Digital Public Relations

One common misconception is that Online PR and Digital Marketing is implemented interchangeably or in lieu of each other. However, in reality, Online PR and Digital Marketing complements each other, and it is most effective to use both tactics together to boost branding and awareness.

For maximum efficiency, efforts across both channels should always align with each other, whether you are running an email marketing campaign or supplying an editor with visual imagery for printing. Ensuring that both offline and online imagery are consistent and aligned can help to promote brand resonance and recognition.

In Digital Marketing, you have a “target audience” and they are basically, the customers your company is aiming to sell a product to. For example, a running shoe company wants to target their products to sell to athletes or people who are looking for good running shoes instead of, the likes of old people.

The right Public Relations expert will identify who your audience is. Sometimes, they can be stakeholders or key public. Other times, they can include residents of the area where a business is located at or employees.