Digital Public Relations

Boost your brand’s visibility and customer influence with a digital public relations campaign. Deliver your unique story to the target audience on the most relevant platforms.

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Online PR & Digital Marketing

Public Relations is an essential component to a complete digital marketing strategy and is a useful tool for brands across various verticals. Both Online PR and Digital Marketing provides various opportunities and works as a tool to achieve their digital marketing goals. It is crucial to understand how Online PR & Digital Marketing can fulfil your brand’s unique requirements whether you are considering PR consulting or a comprehensive digital PR strategy.

The Message

The key message in digital marketing is designed in such a way to increase sales or revenue in some way. For example, the marketing message of a large online cooking ware store could be that they can offer a wide variety of selection at lower prices because of their bulk buying power.

Generally, in Public Relations, the message is not meant to be directly promotional. It can range from showing that a company promotes about certain cause, or showcase core values of the company to news messages sent out by the company.

The Tactics and Tools

One common misconception is that Online PR and Digital Marketing is implemented interchangeably or in lieu of each other. However, in reality, Online PR and Digital Marketing complements each other, and it is most effective to use both tactics together to boost branding and awareness.

For maximum efficiency, efforts across both channels should always align with each other, whether you are running an email marketing campaign or supplying an editor with visual imagery for printing. Ensuring that both offline and online imagery are consistent and aligned can help to promote brand resonance and recognition.

Target Audience

In Digital Marketing, you have a “target audience” and they are basically, the customers your company is aiming to sell a product to. For example, a running shoe company wants to target their products to sell to athletes or people who are looking for good running shoes instead of, the likes of old people.

The right Public Relations expert will identify who your audience is. Sometimes, they can be stakeholders or key public. Other times, they can include residents of the area where a business is located at or employees.

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