Adwords & PPC Management

Reach the right visitors, at the right moment, on the right platform via a paid media campaign.

Paid Media Process

Why Choose Us?

Our paid media marketing strategies are tailor-made for our clients to experience a growth in qualified traffic while also boosting higher conversions and conversion rates.

Key Components of a
Successful Paid Media Campaign

Key Components of a Successful Paid Media Campaign

Proper Keywords Selection

The keywords you target (and pay for) must be as specific to what you offer on your website as possible. For example, if you are a florist, make sure that people who are looking for rose bouquets are directed straight to the rose bouquet category page where their purchase can be facilitated.

Unique Landing Pages and Optimisation

There should be a unique landing page tailored for certain categories or products in order to optimise for the targeted keywords in your pay-per-click campaigns. With each ad campaign you have to drive visitors to your site, the landing page of the campaign should be relevant to the content in that campaign. For example, people searching for denim jeans are directed to a landing page with all the denim jeans.

Continuing Analysis

It is essential to conduct proper and regular reporting whether you are running a social media marketing campaign or a paid search campaign. By doing so, we can determine what works best to promote conversions and achieve your goals, and perform campaign optimisation based on those findings on a regular basis.

Link building and content outreach is performed monthly to augment ranking growth

Strengthened Targeting
with Paid Media Marketing

Keyword Targeting

Targets relevant keywords to direct visitors who are likely to be interested in your type of products and services.
  • Relevance: It is essential to choose keywords that are relevant to your company. Visitors generally do not like being directed to a website that has nothing to do with his search, and even if the visitor exits your page immediately, you would have been charged for the click already. Hence, it is critical that the landing page for each PPC should be highly relevant to the search.
  • Matching Options: You can stipulate whether to bid on broad match keywords (For example, a bid on “website design” will display ads for the query “website design awards” and “website design company”.) or refine your targeting with phrase match and exact match. You can also identify negative words. (For example, setting the negative keyword “jobs” in an ad group with the broad match keyword “website design” will only show your ads for search terms “website design company” but not “website design jobs”.)

Geographical Targeting

Say you are only targeting local customers, you can indicate that your campaign runs only on results that are geared to your location or your city.
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Timing

Paid Media Campaigns also allows you to deliver ads at your stipulated timings for finding the clients and customers that are most likely to convert for your products or services.

What Our Clients Say

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I have been dealing with the Triple W Media for over a year now and I can only describe it as the most professional company, I have ever had the pleasure of working with. All site updates and amendments are carried out in a fast and efficient manner.

Bernard Loh, Tennis Empire

What Our Clients Say

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Thank you for coming up with a suitable logo design theme which fits perfectly with the overall brand identity A7 would want to have in the future. We are really amazed with the logo concepts that you have came up with.

Kenn Chng, A7 Education Centre

What Our Clients Say

★★★★★

I have recommended their services to a number of other people and if you are looking for a quality website backed up with excellent support then look no further because you have just found them!

Cindy, Tong Bee Construction Pte Ltd

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Tell us what you need today.

We start every project with a simple conversation, getting to know you and your business, your requirements and your goals. If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.

Tell us what you need today.

We start every project with a simple conversation, getting to know you and your business, your requirements and your goals. If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.

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