Adwords & PPC Management
Reach the right visitors, at the right moment, on the right platform via a paid media campaign.
Paid Media Process
Discovery
Conduct in-depth studies about the client’s business, industry and website in order to provide clear documentation that can be adopted throughout the various phases of the project.
Project Brief
Determine client information & business objectives together with all required information to conclude the discovery process.
Paid Media Audit
Identify the standards for current paid media performance pertaining to analytics, landing pages and current campaign statistics.
Keyword Research
Determine target keywords for PPC campaigns such as AdWords, subject to the business goals highlighted in the project brief and identify opportunities from the paid media audit.
Competitive Analysis
Establish who are the rest of the PPC competitors and ad copy based on keyword research and define areas of opportunity and risk.
Strategy
Devise a detailed paid media project plan and strategy that clearly summarises deliverables and measurable business aims.
Paid Media Strategy
Determine all paid display, search, PPC advertising, social media marketing and remarketing campaigns, including landing page recommendations, targeting options, ad copy and project budget.
Measurement Planning
Evaluate campaign performance by consistently documenting measurable long-term and short-term goals.
Campaign Setup
The development team will work with the client to execute landing page recommendations from the paid media strategy.
Content Implementation
Fine-tune website copy to reflect targeted keywords founding during the keyword research stage for a cohesive and effective content strategy.
Technical Implementation
Make changes to the website’s coding according to the strategy recommendations. This includes implementing edits to landing page elements such as interlinks, meta descriptions or anything that would help boost the campaign objectives.
Optimisation
Examine and enhance campaigns based on keywords performance, ad copy and landing pages.
Short-Term Adjustments
Adjust bids and modify ads or landing pages depending on short term performance indicators (daily or every few days).
Campaign Adjustments
Implement global changes to the campaign subject to trends that are identified over time (weekly or fortnightly).
Analysis & Reporting
Produce regular reporting that comprises campaign performance analysis, KPIs, goal tracking so as to improve the project plan based on results.
Monthly Performance Report
Determine short-term business goals and conduct regular analysis and making appropriate adjustments for a successful campaign.
Quarterly Review
Detailed overview of campaign and modifications to the project plan subject to performance.
Why Choose Us?
Our paid media marketing strategies are tailor-made for our clients to experience a growth in qualified traffic while also boosting higher conversions and conversion rates.
Key Components of a
Successful Paid Media Campaign
Key Components of a Successful Paid Media Campaign
Strengthened Targeting
with Paid Media Marketing
Keyword Targeting
- Relevance: It is essential to choose keywords that are relevant to your company. Visitors generally do not like being directed to a website that has nothing to do with his search, and even if the visitor exits your page immediately, you would have been charged for the click already. Hence, it is critical that the landing page for each PPC should be highly relevant to the search.
- Matching Options: You can stipulate whether to bid on broad match keywords (For example, a bid on “website design” will display ads for the query “website design awards” and “website design company”.) or refine your targeting with phrase match and exact match. You can also identify negative words. (For example, setting the negative keyword “jobs” in an ad group with the broad match keyword “website design” will only show your ads for search terms “website design company” but not “website design jobs”.)
Geographical Targeting
Timing
OVER 200 SATISFIED CUSTOMERS
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Tell us what you need today.
We start every project with a simple conversation, getting to know you and your business, your requirements and your goals. If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.
Tell us what you need today.
We start every project with a simple conversation, getting to know you and your business, your requirements and your goals. If you would like to book a consultation, fill out the form below and we will be in touch to arrange a time.
Triple W Media is a Full-Service Web Design Company, offering one-stop solutions from Web Development Services, Digital Marketing Services and Creative Media Services.
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